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[Covington, GA ], [February 27,2014]– The majority of Americans feel breakfast is important, but hectic mornings make it difficult to fit the meal in every day. In fact, 40 percent of moms say that their child does not eat breakfast daily, according to Kellogg’s Breakfast in America survey. To garner increased participation in the School Breakfast Program, Newton County schools will recognize National School Breakfast Week. Slated for March 3-7 2014, National School Breakfast Week is a weeklong celebration aimed at increasing awareness of the School Breakfast Program among students and parents.

The 2014 National School Breakfast Week theme, “Take Time for School Breakfast” encourages parents to consider the school breakfast program as a time-saving option for those busy mornings. The theme will appear in school cafeterias during National School Breakfast Week, March 3-7.

“Children who come to school with an empty stomach have more difficulty concentrating in class, which can impact academic performance.” said Jan Loomans, Director of Operational Services. “Eating breakfast at school can help families save time in the morning. And knowing that school breakfast is healthy and a great value is a huge relief for parents.” 

Cafeterias will promote school breakfast with special menus and decorations, activities, and events all week. Morning announcements about the importance of breakfast will be made daily, elementary students will be offered breakfast coloring/activity sheets in the cafeteria, and students in grades 1-12 can enter a district-wide art contest.

Students who wish to enter the “School Breakfast in 3014” art contest will use their imagination to illustrate how they envision school breakfast in 1,000 years. Entry forms are due to classroom teachers (elementary) and art teachers (middle/high) by Wednesday, March 12, 2014. A maximum of three illustrations from each school will be sent to the National School Nutrition Association competition, and of these submissions, three illustrations, one from each school level (elementary, middle, and high), will be selected as district level contest winners.

Every school day, Newton County School System’s breakfast program offers students a healthy breakfast that they need to get set for a busy school day. Students are offered 100% fruit juice or fruit and low-fat and fat-free milk options daily. Over the past few years, the School Nutrition Program has increased the number of whole grain foods offered at breakfast to include whole grain cereals, toast, and breakfast pizza. This school year, whole grain cinnamon rolls and pancakes were added to breakfast menus.  Every school breakfast served meets federal nutrition standards limiting fat, calories, sodium.

“Take Time for School Breakfast” was created by the non-profit School Nutrition Association with support from Kellogg’s Foodservice.  Celebrating its 25th Anniversary, National School Breakfast Week was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children and to promote the links between eating a good breakfast, academic achievement and healthy lifestyles.

Press Release adapted from the School Nutrition Association’s Official Media Release for NSBW 2014. Please contact Brittany Bingeman, SNP Wellness Coordinator, for more information at

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