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NCSS Schools will celebrate National School Breakfast Week – March 4-8, 2013

Studies indicate that students who eat school breakfast increase their math and reading scores and improve their cognitive speed and memory, according to the Food Research and Action Center. However, fewer than half of the children that receive lunch at school also receive breakfast. To garner increased participation in the School Breakfast Program, the Newton County School System will recognize National School Breakfast Week. Slated for March 4-8, National School Breakfast Week is a weeklong celebration aimed at increasing awareness of the School Breakfast Program among students and parents.


The 2013 theme, “Be a Star with School Breakfast,” highlights how eating a balanced breakfast at school can help students shine like their favorite stars in the movies, on the field, and on TV. Newton County Schools will celebrate school breakfast with special menu items and decorations, coloring/activity sheets for elementary students, prize giveaways at breakfast on Friday, and a district-wide writing contest.

Students in grades 1-12 can enter the “Who’s Your Breakfast Star?” writing contest which asks students to explain who they would want to enjoy school breakfast with and why. Entry forms are due to classroom teachers (elementary) and Language Arts teachers (middle/high) by Wednesday, March 13, 2013. A maximum of three essays from each school will be sent to the National School Nutrition Association competition, and of these entries, three essays, one from each school level (elementary, middle, and high), will be selected as district level contest winners.

Each school day, Newton County School’s breakfast program offers students the healthy foods they need to get set for a busy school day. Students are offered 100% fruit juice or fruit, low-fat and fat-free plain or fat-free flavored milk, and entrée items which include whole grains, low-fat dairy items, and protein. Every school breakfast served meets federal nutrition standards limiting fat and portion size. 

Healthy school breakfasts can be a lifesaver for busy parents too.  Knowing that children can eat a healthy breakfast at school can be a huge relief for parents.

“Be a Star with School Breakfast” was created by the non-profit School Nutrition Association with support from Kellogg’s Foodservice.  This national campaign recognizes National School Breakfast Week, launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children and the links between eating a good breakfast, academic achievement and healthy lifestyles.

Press Release adapted from the School Nutrition Association’s Official Media Release for NSBW 2013. Please contact Brittany Bingeman, SNP Wellness Coordinator, for more information at