Fashion, Merchandising, and Retail Marketing

Fashion, Merchandising, & Retail Marketing

Students obtain knowledge and skills in professional sales and marketing, marketing communications and promotion, marketing information management and research, distribution and logistics, global marketing, and e-marketing. Students participating in Georgia’s Fashion Merchandising and Retail Pathway will focus in depth on fashion merchandising, fashion buying, fashion marketing, fashion management, visual merchandising, advertising and promotion. This pathway culminates with an opportunity for students to take the NOCTI “Retail Merchandising” end of pathway assessment or the Oklahoma Consortium (MAVCC) “Marketing Education Manager Trainee” end of pathway assessment. Students may earn a credentialing certificate.